Feb 12
8
Social media is a driving force in how website developers improve website traffic to sites. Why? Not only is social media a free way to drive traffic, but social media exposes a large group of potential customers and interested parties to a website in one solid location. Media sites such as Facebook, Twitter and MySpace are all effective for driving traffic. The catch, however, is making your social media page noticeable to the millions of customers online.
Drive Traffic by Being Yourself
The most important factor to remember when using social media to improve website traffic is to be you. Social media is about you and about being a real person, not a page created by a droid. Utilize your social page to get personal. Interact with visitors and commenters and of course, reply to any messages you receive. If you have something new to announce, post links to drive traffic to them, but do not post links in every status update – people find over-linking as a sign of a company wanting to sell, not be real.
Use Your Bio to Improve Website Traffic
Your status updates and tweets are no place for listing your website’s benefits to a person. Instead, utilize biography and info pages to tell visitors what they can gain by visiting your website.
Customize Your Page
Skip using the generic social media page and customize your page so that visitors feel a real person is monitoring and updating the page. Consider uploading photographs, using your real name and even modifying the template so that your social media page is more inviting for unknown visitors.
Improve Website Traffic | Link Your Social Media to Your Site
In order to drive traffic to your site, you want visitors to keep up to date. Therefore, linking your social media pages directly to your website will encourage webpage visitors to click on your social media page and start following. Visitors are more likely to return to a website when they follow the site via social media than a visitor who has to monitor a sites activity on their own.
Host a Social Party to Drive Traffic
Social media is like a daily, social event. Therefore, use your social media pages to chat, catch up, update and follow friends, family and followers. The more you treat social media like an opportunity to get to know people out there, the more likely those individuals are to visit your site and thus improve website traffic.
Social media has been proven as effective tool to drive traffic to a website, but only when it is treated properly. Remember that the more real and authentic your social media page and experience is, the more likely visitors are to follow and visit your actual website.
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