Feb 12
8
No matter how excellent and exciting a website is, without traffic it is a worthless tool. Website owners need to drive traffic to their site and in order to do that they need to select specific keywords that will bring internet browsers to their site over a competitor. Therefore, before creating the content, it is important to devote the creation of that content around a keyword specifically, rather than a jumble of words that will do nothing for driving traffic to the website.
Drive Traffic by Understanding Search Engines
Search engines, such as Google, utilize an automated software program that recognizes keywords (or phrases) typed into a search bar and brings up websites that match them. These results are ranked based on their content, relevance and a few other factors. What is important is understanding that if your site doesn’t use the keywords visitors are searching for, a search engine is not going to show your website as part of its results.
Searching Keywords
A keyword can be any word or phrase on a web page. Essentially this is up to the web designer or content developer. The catch, however, is that if the keywords used are not listed in the meta tags, search engines are left to determine the site’s key phrases on its own – this is why it is important to always place tags on posts or use meta tags for each page so that the search engine knows just what key phrases your site is utilizing.
Using Relevant Words to Drive Traffic
The most important thing to remember when searching for key phrases is relevancy. For example, in this article you are learning about keywords. Keyword is a relevant phrase to use to drive traffic to a site. Relevancy is not. If, however, you pair keyword and relevancy together to get “keyword relevancy”, you have now created a keyword phrase that can help drive traffic to your website – if that website discusses internet traffic and keyword usage.
Website developers need to use keywords that are actually relevant to the content presented on the site. Therefore, a site that is focusing on cake decorating would need to research and use phrases that are relevant to the topic such as cakes, cake decorating, learn to cake decorate, etc. A keyword such as bakery would not be relevant unless the site actually offered bakery services as well.
Tools for Keywords
There are multiple tools available online and through computer software that can help drive traffic to a website. What is important is ensuring that the keywords selected are not only relevant, but have a low to medium competitor level. Low competition is the best for any new website looking to break to the top of search engine rankings. Why? Because low competition words are words that only a handful of websites use and therefore there is more opportunity to rank a website high than a website competing with thousands (if not millions) of sites using the same keyword.
Free search tools are available online such as Google AdWords Keyword Tool. This tool allows website owners to not only search for key phrases to use on their site, but also to search and see the competition of key phrases they currently utilize on their site. Websites that remove high competition phrases and focus on low to medium competition phrases have a better chance of driving traffic than sites that fill their content with high competition keywords.
