Dec 11
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Having a blog about your business is like having putting gas and oil in you car to run smoothly and last the long term mileage. It allows an opportunity for your social media fan base to follow you beyond Facebook, twitter, Google Plus, LinkedIn, and more. The more your prospects know about you and see your brand that you create through blogging beyond social media, the higher the chances that they will remember you, be in touch, and feel confident doing business with you.
Facebook is a great place to market your business. However, everyone is on Facebook and creating a fan page it seems. You can set yourself apart by bringing your audience further into a more personal experience through the articles you write targeted to your niche and posted to your blog.
Two Type of Blogs:
1) Personal Blog: Like writing a diary online of your personal interests, activities, and anything else you want to let people know about you
2) Business Blog: A communication tool between you and your customers, prospects, leads, vendors, and more, to share your knowledge
and expertise, therefore, building the trust factor.
Blogs are a great way to share a company’s expertise, build additional web traffic, and connect with potential customers. If you make it a habit to blog daily, people will make it a habit to follow you, then eventually buy from you or join you.
Small Business On Facebook | Blog About Your Business
Having a small business on Facebook can be helpful, but it could also hurt you if you don’t represent or market your business in the right way. Facebook has over 750 million users today and in order to take advantage of that massive audience, you still have to win them over versus your competition. Just because you have 5000 friends on FB or 10k fans, doesn’t mean that you can just expect them to hand you their credit card.
Your job as a business on Facebook is to interact with your fans, not broadcast your products and sell through posts. This is another way you can separate yourself apart from the others who try to ask their customers to buy through their posts.
People don’t like to be sold. They need to trust you first, and then the chances that they think of you when they are ready to buy is greater. Not only will they buy from you, but they will also help you with word of mouth and refer their friends to you and come back to you whenever they need products in your niche.
Build that trust, and provide them your product and service through the back door, the place where they actually let people they trust inside and sell to them without the feeling that they are being sold.
Make Personal Connection | Blog About Your Business
With a blog, you can have the option for your friend or fan to visit your blog through a provided link, and find out more about who you are, what you are about, what you provide, and more. Without a blog, you’re business is missing the personal touch. This is important to further brand yourself and create trust in your fans, friends, prospects, leads, and all others that will connect with you through FB.
What should you include in your business blog? Anything and everything that will educate your customers on you, your brand, and business as a whole. Be yourself and don’t be afraid if someone doesn’t agree with some of your content that you may right about your opinion on a certain subject. Let them comment and voice their opinion. Many times they will tell you in words the things that they need to know in order to turn into a buying customer.
Controversy makes for great marketing and attracts more prospects, but don’t be confrontational.
Blogging can set your business apart from the others. What sets small businesses apart from the larger companies is the ability to make personal connections with customers, but you must do it the right way. A blog shows them your face and not just your product or service.
Your blog will also provide a place where your customers can provide feedback and get their problems solved in a community interaction way. This again, builds trust because you can comment on their feedback and provide a solution to their problem, therefore, seeing you as an authority in the niche.
Don’t forget that people are talking about you or your business. If you don’t provide them a place to talk, they will start their own blog and talk about you.
Make money as a blogger | Blog About Your Business
Not only can you use a blog to get your brand and identity out there, but you can also make money as a blogger by blogging alone.
There are certain blog platforms that will pay you to use their system to write your posts. Not only that, but because their platform is regarded as a quality site in the eyes of Google, you can link to your personal or business website from their platform for a quality backlink that will help your main blog rank higher in the Google search engines. Backlinks are hyperlinks from other websites that bring people to your website. More “quality”, not “quantity” backlinks you have around the web, the better your website ranks with Google.
Creating a blog to engage with your audience is important. It is also much easier to create a blog with a store front than it is to hire a web designer and set up an eCommerce platform. Going the latter route can cost you thousands and have you broke before you even make your first dollar online.
Your goal when starting to brand yourself and creating that trust is also to make money while you are getting started. Residual income through internet affiliate marketing that is targeted to your niche will help you create and maintain a respectable marketing budget without having to touch your investment capital.
In Summary:
Blogging is a marketing strategy that has grown popular in the last 4 to 5 years. Small and Large are using this technique to set themselves apart from the rest. Integrate it with your social media system and provide a place, your blog, where your audience can learn more about you and feel comfortable to buy your product or join your business. Create a blog now, blog about your business, and make that personal connection.
See How I Create a Huge Backlinks To My Main Blog And Make Money Doing It
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